Sep 13 / Richa Bansal

The Top LinkedIn Mistake Hurting Your Job Search: Fix Your Keywords Now

The number 1 LinkedIn mistake that is hurting your job search.

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You have done the work that all LinkedIn gurus tell you to do.

- You have updated your profile picture

- Added a keyword rich Summary

- Gotten the recommendations

- Modified your headline

- Started posting

But you are still not hearing from any recruiters or headhunters.

Absolute crickets in your DMs.

You want to know why?

Because you have the wrong keywords in your LinkedIn.

The number one way recruiters find candidates on LinkedIn is by Boolean search.

If they need a Product Manager with 10 years of experience in Machine Learning, guess what they will search:

Product Manager + 10 years of experience + Machine Learning.

So if all you talk about is your experience with building Financial products, chances are you will not show up in search results.

For one of my clients, before we updated his profile, he was showing up in search results for “Engineer” and “PhD”. He is neither a PhD nor is he looking for Engineer jobs. But he did work with Engineers and PhDs before.

We updated his LinkedIn profile to incorporate the right keywords he wants to be found for. Within a week, he started showing up for search results for Performance management, project management, and Lead roles.

LinkedIn is the most powerful tool for job seekers. But if you give it stale ingredients, you cannot expect a Michelin star dish.
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