The first time I followed up with a contact, I didn’t hear back.
A close connection had offered to make a key introduction for my business.
“Just drop me a reminder, and I will make the introduction,” she told me when I met her for our networking breakfast.
But when I wrote to her, all I heard was crickets.
I followed up in a week’s time and still got radio silence.
Just like many of my clients tell me, my brain told me, “Richa, it’s time to move on.”
But then a month later, I took the chance one last time.
“Richa, I’m so sorry”, she gushed.
“In the last few weeks, we had significant yard damage in the ice storm, our family dog died, and we had a fire in the house.”
Her note was immediately followed up with an email to 25+ of her close contacts… multiple CIOs across her network… praising the work Pinkcareers was doing and essentially putting us on the map as the top women’s leadership training company across the Government of Canada.
99% of the time, when people are not responding to your connection request or LinkedIn message, it’s not about you at all.
Giving up after one ghosted message is a mistake.
Because the gold is in the follow-up.
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